The Internet, or the "Information Superhighway" is fast becoming the greatest marketplace in the world. The Internet is an international network of computer systems that allows anyone with a home computer to connect with other computers, across town or around the world, to gain access to all sorts of information, and to communicate economically for nearly every purpose imaginable. It is estimated there are already between 40 to 50 million people on the Internet today, and that number is growing by over one hundred thousand each week! America On Line reports an average of nearly 10,000 new members each day. And Microsoft recently announced that 525,000 new members joined the Microsoft Network on-line service in its first 3 months of operation. Prodigy, Compuserve, and an uncounted number of smaller local Internet access providers scattered across the world add even more to these numbers each day. Speaking of the dramatic growth of the Internet, Ned C. Lautenbach, Senior Vice President and Group Executive, Worldwide Sales and Services at IBM, recently predicted that, "Based on current exponential growth, over one billion people may be online by the year 2000." That figure may be a bit optimistic, but even conservative estimates show phenomenal growth. International Data Corp in Framingham, Massachusetts, estimated that there were 38 million Internet users worldwide in 1994, and projected that number would grow to 56 million by the end of 1995. They estimate that another 200 million people will access the Internet by 1999. It is impossible to obtain exact figures for the total number of people who have access to the Internet, but it is possible to count the number of computer hosts connected to the Internet. These are the machines that have Internet addresses, which allow other computers to connect to share access to the world wide network. In North America alone, there were 2.1 million computer hosts in July 1994. As of July 1995 that number more than doubled to 4.5 million hosts! Nearly one third of that number involves colleges and universities, each giving Internet access to thousands of students. While it is difficult to get exact figures as to the number of people currently on the Internet, it is probably fair to say that nearly everyone will soon have access to the Internet, with home computers connected to the Internet more common than televisions connected to cable.
Now you hav an opportunity to serve this rapidly growing market by becoming the first pizzeria in your neighborhood to sell pizza on the Internet.
Sure, people can already order from you by looking in the Yellow Pages and dialing your number. But by putting your business on the Internet, you will gain some terrific advantages over your competitors.
With our service you can display your entire menu, including daily specials. You can include full color pictures of your pizza creations. If you want, you can even provide an audio recording in your own voice (in your best Italian accent) telling why your pizzas are the best in the area. You'll even be able to include a short video clip showing your chef tossing pizza dough. You can't do that in the Yellow Pages!
It can be very costly to establish and maintain a presence on the Internet, but not for you. Most companies already there have paid thousands of dollars to get their business on the Internet, and spend hundreds (or even thousands) of dollars each month in continuous maintenance costs. But if you act today, and become a Charter Member of our Pizzeria Network, we'll waive our $300 setup fee, and put you on the Internet for FREE! You'll only pay us a small fee for each food order we sell for you. Because you won't pay us a dime unless we actually sell your pizzas, this is absolutely risk free advertising!
You probably already spend plenty on advertising. And whether your advertising brings in business or not, you pay anyway. Where else can you advertise without any risk? We guarantee results, or you pay us nothing. It is usually difficult to track just how effective your advertising is. But as a participant in our program, you'll know exactly how much business we generate for you.
And our success depends upon your success. Because our livelihood depends upon your success, you can be assured we will do everything possible to make sure our service works for you!
There is nothing complicated or difficult about using our service. You do not need to have a fancy computer, or a trained computer technician. A simple fax machine is all you need to receive your Internet orders from us!
Sound too good to be true? That's probably what Alexander Graham Bell's friends thought when he first invented the telephone! And now every business, and nearly every home in the developed world, relies so completely upon the telephone that it is hard to imagine how people ever got along without it. The same will be true of computers and the Internet, and today you have a chance to become an early participant in this newest wave of the technological revolution.
When people visit our Internet Website through their computer, they will enter their zip code and telephone number. We'll list the participating local pizza restaurants that will deliver in their area. Your restaurant will be represented in your own Website, or "Home Page", a place on the Internet in which you can display your entire menu, your daily specials, photographs, even audio and video recordings. Think of a Website as an electronic brochure, in which you can say as much about your product as you like.
To order a pizza the computer user simply checks boxes on an order form based on your menu. We calculate the total bill, based on your prices, have the customer give detailed written instructions for your delivery person, and if you accept credit card payments, we can even collect credit card information on our secure Internet server. We'll then send you the order by fax machine.
Think of it! No telephone to answer. No time away from your work to take orders and directions. Simply read the written order, make the pizza, and send your delivery person on the way.
And don't worry about prank orders either. In the case of new customers whose orders we cannot confirm electronically, we'll provide you with the customer's local phone number to call for verification just as you are accustomed to doing. But most customers will be registered with us and we will use electronic verification methods to be certain each order is confirmed.
At the close of your business day we'll prepare a summary report showing all the orders placed through the Internet that day. You'll see exactly how effective this form of advertising is. Each week we'll fax you another report at a pre-determined time showing the daily totals for the previous week. This will also serve as your invoice for our services. This will be one advertising bill you'll actually enjoy paying, because you'll know exactly how valuable our service is.
For a limited time we are waiving our $300 setup fee. If you act today your entry fee will be satisfied by your agreement to provide only one free pizza! After we have you all set up and you are ready to take orders, one of the early orders you will receive from our office will be for the person who recommended your restaurant to us. We would like you to deliver that pizza without charge, as a way of thanking that person for recommending your restaurant. The order will be clearly identified as satisfying your setup fee agreement. Fair enough?
To participate, just complete our Registration Form and send it to us with a copy of your delivery menu. If you have a schedule of daily specials, send that along too. If you want, you can even include photographs of your most mouth-watering delights . If you have a brief tape recording describing your product, even a 10 to 30 second radio commercial, we can include it on your Internet Website. If you want to get really fancy, send us a brief video clip showing your chef in action. If you send a video, you can include shots of each of your finished products. We can take still photos from your video. But don't let these details delay sending us the Registration Form today. We can add those other things later. In fact, you'll be able to change your Internet menu at any time simply by sending us a fax, or mailing new photos, etc.
Remember, as a Charter Member of our Pizzeria Network, you'll save hundreds of dollars if you act today, because to introduce our service in your area, we are waiving our normal setup fees. But if you postpone your decision to participate, by the time we solicit your business again, this introductory offer will have expired. So be sure to send us your registration TODAY!
You have absolutely nothing to lose. You will pay us only if we succeed in sending you business. How many other forms of advertising have ever made you a similar offer?
We have made a very sizeable investment to develop and promote this service. Your only investment will be to install a standard fax machine to accept orders from us, and then deliver one free pizza after we get you fully set up to receive orders from the Internet. If you don't already have one, fax machines are readily available for less than $200.
Another very valuable benefit of joining our pizzeria network is that through our program you will have an opportunity to extend special offers to established Internet customers. We can even broadcast coupons to local customers by email, thus actively soliciting business for your pizzeria. Your yellow page ad cannot do this for you!
You've made the investment to read this far. Now please take a few more minutes to complete the registration form and mail us your menu, so you can be one of the first pizzerias to take advantage of this terrific new form of advertising. After we get your menu on line and have you set up to receive orders, you can supply us with more information to further enhance your Internet Website (or "Home Page" as many people call it), with full color photographs and audio or video clips, etc.